“A browse category is the section of the Amazon site where users can find your book. When picking a category, be sure to pick the ones that most closely align with the content of your book. On Amazon your categories are basically your genres, and you can only pick two for each book. You set both your categories and your keywords in your Kindle Direct Publishing (KDP) account. Research your Categories and Keywordsīoth categories and your keywords are important inputs to the algorithm and serve to help new readers discover your book when they are browsing Amazon. Instead, tease readers with just enough to make them curious. Don’t make it into a spoiler-filled trailer for your book. If there are keywords that you know readers in your genre are going to be looking (and searching) for, be sure to include those in your description.One thing that you don’t want to do in your book description is to give away the plot. For example, in romance, HEA (happily ever after) stories are popular. Keywords for your genreĭifferent genres have different tropes that readers learn to look for. However, don’t limit yourself, you can write evocative questions “Will she make it to the volcano in time?” or statements “Find out if Mike is truly her soulmate or if he has an alternate motive”, But don’t limit yourself to cliches now is a good time to be creative. ![]() ![]() One strategy is to use the first few sentences from a particularly gripping scene in your book which tends to work well. Make readers feel something by simply reading your description, and leave them yearning for more. Here’s an example from Sleeping Giants, where they use “In the tradition of…” to drop a few well-known books and authors into the description.īe sure to use language that is evocative. The basic construct is “if you like then you’ll like, but you’re a writer, mix it up a bit. Language that compares your title to best-selling authors and titles will let fans of those popular authors know that they should check your book out next. Now is NOT the time to be bashful about your accomplishments. Anything and everything is worth mentioning. If you or your book have won any awards or distinguishing titles (like bestseller), be sure to mention that in your book description. ![]() Below are the elements we recommend that every good book description has: Accolades Your book description is an important component in educating the Amazon algorithm (and human readers □ ) on what your book is about, and who will enjoy reading it. In this article we will show you how to do that so you can sell more books on Amazon. To optimize your book on Amazon, you need to optimize all these inputs for the algorithm. When it comes to books, the primary inputs the Amazon algorithm looks for are: Keywords, genres, reviews, sales, downloads, sales rank, and browse activity. The more data about your book the algorithm has, the more it will surface or recommend a product to a customer. In order to do its job, the Amazon algorithm needs lots of data (called data inputs) about each product (which in your case is a book). The job of the Amazon algorithm is to best serve Amazon customers (aka readers) who are searching for something, AND to make relevant recommendations to Amazon customers on products they may like. The Amazon Algorithm Explainedīefore we get into the steps, let’s explain the algorithm a little bit. Sound complicated? It can be, but don’t worry we have 5 easy-to-follow steps with detailed instructions that will help you make the most of the Amazon Algorithm. Selling books on Amazon is all about optimizing for the Amazon algorithm. ![]() If your book is on Amazon, your primary goal will be to sell more books on Amazon.
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